June 2026
KPI Report
Monthly Overview
Merit Medical · merit.com
GSC Clicks
null
— awaiting GSC access
Total Sessions
424,832
▲ 21.5% MoM (349,684 May)
Total Conversions
151
▲ 4.9% YoY (144 Jun 2025)
June 2026 Performance Summary
- Organic search steady — 49,989 organic sessions in June, essentially flat YoY (50,091 in Jun 2025, −0.2%) and holding the ~50k/month baseline all year. Organic is Merit's most stable acquisition channel.
- Total sessions inflated by "Unassigned" — 424,832 total sessions, but 278,843 (66%) fall in GA4's Unassigned channel, a tagging/attribution gap. Treat the headline total with caution until UTM/consent tagging is corrected.
- AI referrals emerging — 1,265 sessions from AI assistants (ChatGPT 1,146, Gemini 66, Copilot 14, Perplexity 21, Claude 5) plus a 510-session GA4 "AI Assistant" channel. Small but a real, growing discovery surface.
- 151 conversions, +4.9% YoY — tracked on the
Request_product_Information_submit event (vs 144 in Jun 2025). 115 came from Organic Search (0.23% CVR) and 2 from AI referrals; the rest from other channels.
- GSC pending — Search Console clicks, impressions and queries show as
null until the service account is granted on merit.com. All GSC cards are placeholders this cycle.
June 2026
KPI Report
Discovery: Technical Performance
Merit Medical · merit.com
PageSpeed / Lighthouse | Last Tested: July 27, 2026
Key findings from Lighthouse analysis (tested July 27, 2026):
- Performance is the top issue — Mobile 31 / Desktop 49, both well below the 90 target. For a large product-and-content site this points to heavy JavaScript, large uncompressed images and slow largest-contentful-paint. This is the clearest ROI opportunity on the site.
- Best Practices 54 (mobile & desktop) — a mid-tier score usually driven by console errors, deprecated APIs, or insecure/mixed-content requests. Worth an audit pass.
- SEO 92 and Accessibility 94/95 — a strong technical and ADA foundation; the fundamentals are sound.
- Priority — compress/serve next-gen images, defer non-critical JS, and cut main-thread work to move mobile performance from 31 toward 60+.
June 2026
KPI Report
Discovery: Domain Visibility
Merit Medical · merit.com
⚠ Service account not yet granted on merit.com — GSC metrics are placeholders (null) until access is provisioned.
Total Clicks (June 2026)
null
— awaiting GSC access
Total Impressions (June 2026)
null
— awaiting GSC access
Total Queries (June 2026)
null
— awaiting GSC access
GSC Clicks & Impressions — Last 12 Months, Monthly Totals
Clicks
Impressions
| Query | Clicks | Impressions | CTR | Position |
|---|
| null — awaiting Search Console access for merit.com |
Organic Traffic Trend — Last 12 Months, YoY Comparison (Semrush)
Current Year
Prior Year
Competitive Organic Footprint — Merit vs Key Competitors (Semrush, US)
Organic Keywords
Monthly Organic Traffic
| Domain | Semrush Rank | Organic Keywords | Organic Traffic /mo | Traffic Value /mo |
|---|
| merit.com | 87,247 | 6,878 | 22,333 | $50,333 |
| medtronic.com | 6,504 | 134,964 | 356,283 | $546,252 |
| bd.com | 8,998 | 69,374 | 254,271 | $517,461 |
| Keyword | Pos. | Volume | Traffic | KD |
|---|
| merit medical | 1 | 6,600 | 5,280 | 61 |
| merit medical systems | 1 | 3,600 | 2,880 | 36 |
| merit medical systems inc | 1 | 2,900 | 2,320 | 30 |
| merit medical jobs | 1 | 720 | 576 | 28 |
| pae | 3 | 18,100 | 398 | 22 |
| savi scout | 1 | 1,900 | 250 | 8 |
| hero graft | 1 | 1,600 | 211 | 16 |
| ensnare | 3 | 4,400 | 193 | 44 |
Competitive read
- Merit is a fraction of its competitors' organic footprint — 6,878 ranking keywords vs Medtronic's 134,964 and BD's 69,374, and ~22k monthly organic visits vs 356k / 254k. Large headroom in non-branded product and condition content.
- Organic traffic is heavily branded — the top terms are "merit medical / systems / jobs". Strongest non-branded product visibility: savi scout, hero graft, ensnare, and pae (#3 for an 18,100-volume term).
June 2026
KPI Report
Engagement: Traffic Acquisition
Merit Medical · merit.com
⚠ 278,843 sessions (66%) landed in GA4's Unassigned channel this month — an attribution/tagging gap that inflates the session total.
Total Sessions
424,832
▲ 21.5% MoM (349,684 May)
Organic Sessions
49,989
▼ 0.2% YoY (50,091)
Direct Sessions
85,867
— 20% of sessions
AI Referral Sessions
1,265
— ChatGPT-led
AI Assistant Sessions
510
— GA4 channel
Organic Search
Sessions
49,989
▼ 0.2% YoY (50,091)
Conversions
115
— Request_product_Information_submit
Organic Sessions — Last 12 Months
Current Year
Prior Year
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| google | ~48,900 | — | 115 |
| bing | ~950 | — | 0 |
| duckduckgo / other | ~139 | — | 0 |
AI Referral
Sessions
1,265
— ChatGPT-led
Conversions
2
— Request_product_Information_submit
AI Referral Sessions — Last 12 Months
AI Referral
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| chatgpt.com | 1,146 | — | 2 |
| gemini.google.com | 66 | — | 0 |
| copilot.com | 14 | — | 0 |
| openai | 11 | — | 0 |
| perplexity.ai / perplexity | 21 | — | 0 |
| claude.ai | 5 | — | 0 |
June 2026
KPI Report
Engagement: On-Site & Conversions
Merit Medical · merit.com
CVR
0.23%
— 115 of 49,989 sessions
Leads
115
— Request_product_Information_submit
Sessions
49,989
▼ 0.2% YoY
Entry Landing Pages — Organic
CVR
0.16%
— 2 of 1,265 sessions
Leads
2
— Request_product_Information_submit
Sessions
1,265
— ChatGPT-led
Entry Landing Pages — AI Referral
Popular Pages — AI Referral
Event Funnel — AI Referral
June 2026
KPI Report
Engagement: Event Funnels
Merit Medical · merit.com
Search Events Funnel — June 2026
